Days before his presidential inauguration, Donald Trump made an unexpected move—launching $TRUMP, a meme coin that quickly became the talk of the crypto world. The coin’s price skyrocketed from $7 to $75 in a day, according to CoinMarketCap, before plummeting to $40 two days later.
Adding to the frenzy, Melania Trump launched her own token, $MELANIA, and even Trump’s inauguration pastor, Lorenzo Sewell, jumped in with $LORENZO. The flood of Trump-themed tokens led to a meme coin gold rush—but who really made money?
Was $TRUMP a Pump-and-Dump?
Like many meme coins, early investors earned huge returns, while late investors lost big time. Analysts say that it is just another pump-and-dump where the early adopters cash out at the peak and leave smaller investors in the red.
According to Chainalysis, at least 50 of the largest investors pocketed more than $10 million each, while 200,000 smaller wallets took losses.
Who Benefited? Trump, CIC Digital & Meteora Exchange
One of the entities behind $TRUMP is CIC Digital, a company owned by Donald Trump. The coin’s official website states that CIC Digital earns revenue from trading fees, but it’s unclear how much has gone directly to Trump.
Another exchange where $TRUMP was first listed reportedly shared a cut of the trading fees with the coin’s creators.
While many retail investors lost money, the Trump family and its partners reportedly pocketed nearly $100 million in trading fees—raising ethical concerns, especially given Trump’s moves to loosen crypto regulations.
$TRUMP: A Meme Coin or a Fan Token?
Unlike most meme coins, $TRUMP has an interesting appeal: its supporters consider it a political fan token and not just a mere speculative asset. It shares the same value principles as sports team tokens, where worth is created both through speculation or trading and symbolic ownership.
Nonetheless, there are still concerns for conflict of interest because of Trump’s direct connection to how much revenue there will be from that coin.
Meme Coins: Worth the Risk?
There’s extreme volatility, and high risks are involved when investing in meme coins like $TRUMP. While some of the traders earn quick profits, most investors end up facing swings that are quite unpredictable and also potential losses.
For anyone thinking of investing in crypto, you should:
✅ Do your research beforehand
✅ Diversify your holding to reduce risks
✅ Only invest what you can afford to lose
❓ What’s your take on the $TRUMP coin? Is it a smart investment or a risky gamble?
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