Pump.fun, the popular Solana-based memecoin platform, is bringing back its livestream feature after a five-month suspension. Currently, only 5% of users have access as part of a controlled test rollout. This comes amid a broader slowdown in the memecoin market and a wave of project failures.
Why Pump.fun Previously Shut Down Livestreams
In November, Pump.fun made headlines for halting its livestream feature due to disturbing content. Users were using the platform to broadcast harmful, violent, or extreme videos in an attempt to promote their tokens. In some shocking cases, individuals threatened self-harm unless their coin prices surged.
The team admitted they were overwhelmed by the volume of troubling content and decided to pause livestreams until better safety measures could be put in place.
What’s Changed? Pump.fun’s New Livestream Rules
On April 4, co-founder Alon Cohen announced1 the return of livestreaming, backed by industry-standard content moderation tools and a clearly defined policy framework.
The new guidelines strictly prohibit:
- Any form of violence
- Animal abuse
- Pornographic content
- Harmful content involving minors
While Pump.fun acknowledges some NSFW (Not Safe for Work) content may slip through, the team now holds the final say on what’s acceptable. Users who violate these terms risk immediate suspension or permanent bans.
“Our goal is to build a creative social space that’s engaging but free of illegal or dangerous material,” the team stated.
Market Context: Livestream Relaunch Comes Amid Memecoin Decline
Pump.fun’s livestream comeback comes at a tricky time. The memecoin market is struggling, with interest and credibility waning due to a series of scams and rug pulls. Tokens like LIBRA and MELANIA were abandoned by their creators, leaving holders with worthless assets.
One of the more well-known tokens, TRUMP, has dropped over 90% since peaking in January, according to CoinGecko.
Token Launch Success is Declining
The broader platform metrics don’t look encouraging either:
- In March, less than 1% of new tokens on Pump.fun hit the minimum market cap needed to list on decentralized exchanges — down from 1.67% earlier this year.
- Weekly “graduating” tokens (those hitting traction) dropped from 5,400 in January to under 1,500 by March.
- Across Solana, token launches fell to 31,651 on April 5, a steep drop from the 95,578 peak on January 26, based on Dune Analytics data.
Can Pump.fun Regain Trust with Livestreams?
The livestream relaunch is a strategic move to boost user engagement, but it comes with risk. Industry expert Mikko Ohtamaa warned earlier that lack of moderation could attract regulatory scrutiny or media backlash.
“If mainstream media catches wind of what’s happening on those streams, Pump.fun could face serious legal pressure,” Ohtamaa cautioned.
Final Thoughts
Pump.fun is clearly attempting a comeback by making livestreaming safer and more regulated. Whether this limited release succeeds in restoring community enthusiasm — without inviting controversy — will determine the platform’s next chapter.
For now, all eyes are on how effectively Pump.fun enforces its new rules and whether the memecoin market can rebound from its ongoing slump.
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